Late last week, company of fashion reported that Gucci had raised some of its handbag prices by up to 9 percent worldwide. This relocation by Gucci, whose parent company is Kering, follows the lead of other luxury brands like Louis Vuitton and Chanel who have also risen its prices. though Chanel’s official statement adamantly expressed that its increase was not due to the current world events, experts say that many price increases are a direct result of the impact of the COVID-19 pandemic, as hard-hit luxury brands attempt to recover from months of store closures and more.
Luxury fashion plays a substantial role in economies around the world, and it’s unsurprising to see another price increase from a essential player in the sector. The BoF short article reported that luxury goods analyst Flavio Cereda studied prices in various countries of two essential styles—the Dionysus and the Zumi—and found that prices enhanced anywhere from 5 to 9 percent depending on the country.
The increase has certainly taken hold in the us as well, though it’s unclear if it has been fully enacted yet, as certain bags seem to have been affected and others not so much. The GG Marmont small matelassé take on bag has enhanced in price to $2,100 from $1,980, though some sellers like Net-a-Porter and Nordstrom (price matched) are still noting the old price. other sizes in the Marmont line seem to have seen increases as well like the small Marmont, which now costs $1,980 versus $1,890 (Net-a-Porter is still showing the old price if you’re interested).
While the Dionysus, Marmont, Horsebit and Sylvie lines also saw price increases from what we found, it appears that the beloved Gucci Soho Disco has yet to see an increase in the US, though forum members have reported seeing one in Europe already, so if this bag is on your list now might be the time to snag it! For comparisons sake some of the price increases we found are noted below. have you discovered increases on a bag you’re lusting after?
Stile
Nuovo prezzo
Old Price
Gucci GG Marmont small take on Bag
$1,980
$1,890
Gucci GG Marmont small take on Bag
$2,100
$1,980
Gucci Horsebit 1955 GG supreme take on Bag
$2,350
$2,300
Gucci Horsebit 1955 leather take on Bag
$2,590
$2,490
Gucci Dionysus very small leather Bag
$830
$770
Gucci Dionysus GG supreme very small Bag
$795
$780
Gucci Dionysus small GG take on Bag
$2,290
$2,150
Gucci Sylvie leather small Bag
$2,490
$2,400